RFID Tracking - do solutions reduce RFID cost?
Posted by Patrick Sweeney on Fri, Nov 26, 2010
Three years ago ODIN had clients in more than a dozen different industries. We were doing everything with
RFID tracking from following Dell Servers to inventorying JC Penny Bras. About that time we started to realize how steep the learning curve was in different industries, yet how important it was to know the specific business process to really create what ODIN calls "Supremely Satisfied Clients™".
Specific RFID Solutions
It was about three years ago that ODIN decided to focus on tracking things in the
healthcare industry, for
IT assets, and in the
Aerospace/Government vertical using RFID. We dropped retail like a bad habit, abandoned oil and gas and left high tech manufacturing to other folks (like our partners).
It took a year to get our RFID in healthcare, asset tracking and Aerospace/Government sector. Our business has grown faster than ever before and our client satisfaction rating is at an all-time high. But did that affect end user price?
Let's use guns as an example, because that's always fun. We have deployed RFID weapons tracking solutions for the US Department of State, the US Navy Special Operations Training Centers, and local police forces; just to name a few. Every time we deployed an RFID weapons tracking solution we got faster and had less issues. We started to understand the clients better. We knew that they wanted to use automated reports for special certifications. Security integration became important.
We struck relationships with the manufacturers to make sure warranties weren’t voided and tags could be well embedded. When a prospect called in looking for RFID weapons tracking, we knew what questions they were likely to ask. We knew how to help them in the way that a doctor who specializes in orthopedics understands what to look for when he looks at an X-Ray. He can see things that a general practitioner might miss. We turned into the equivalent of the orthopedic surgeon all the pro teams seek out.
RFID Software reduces costs
ODIN recognized the problems but at first it didn't make RFID tracking any cheaper. We were still trying to create custom reports, or one-off integrations. But then ODIN's software team looked for repeated issues and the data showed several repeatable patterns. What happened next is what impacted pricing for all of our clients in a dramatic way.
We didn't try to build a custom RFID solution for everybody like some of the early RFID applications. We took our platform of EasyEdge™ RFID software embedded on the reader and built solutions for our clients, based on the in-depth knowledge we had amassed. We rolled out EasyArms™ (for weapons tracking), EasyKit™ (for orthopedic implant tracking), Intelligent Asset Management “I AM” (for IT Asset tracking and tool tracking) and we dropped prices by 20-30% over custom RFID solutions with better quality. Not only did we drop the cost. We created more stable, scalable and easily repeatable RFID solutions. We took complexity out of RFID and added in accuracy. So our clients bought more. It was a great outcome for everyone.
The bottom line is that for end-users; RFID specific solutions that fit your industry and solve your precise problem are the cheapest most reliable way to success.
For RFID integrators and Value Added Resellers using a highly accurate RFID platform to build a solution based on your intimate client or industry knowledge will mean more business for you.